Did you know?
The date for the national general elections in 2024 has not yet been set but already we know that bad actors will seek to misinform and undermine the elections. When you see a political advert on social media, it's often difficult to know for sure if it's a legitimate advert.
Welcome to PAdRe Ad Compare
This tool is designed to look at an image you submit on WhatsApp, and compare it to legitimate political adverts in our database.
We can help combat disinformation related to Elections by spotting and reporting ads that have been manipulated.
By working together and getting friends and family to submit suspected manipulated political party advert images to PAdRe Ad Compare,
you can help keep the 2024 General Elections free, fair and credible.
About us
Social media plays an increasingly important role, it can be a space where political parties share messages about their parties.
Because social media platforms tailor the content we each receive through algorithms it can be difficult to get an idea of what parties are saying to others.
As social media becomes more pervasive it is important to know not just which political party adverts there are but also how much parties are spending.
The Electoral Commission of South Africa (the IEC) an independent organisation
established under chapter nine of the Constitution.
It conducts elections to the National Assembly, provincial legislatures and municipal
councils. It has a mandate to ensure free and fair elections.
As part of that mandate, the IEC promotes access to information in the elections, and the
Padre is an initiative that supports access to information by providing a repository for
official political party adverts that can be accessed by the public.
The MMA is supporting this initiative in line with its mandate and organisational
objectives, which includes ensuring free and fair elections, promoting media freedom and
overall contributing to a functional democracy.
MMA is also contributing because of and through its expertise and work on mis- and
disinformation, and expertise and experience in developing and building digital literacy
campaigns such as Real411, Rover, Open and Disclose and KnowNews
Political Parties
Political Parties Ads
Social media plays an increasingly important role, it can be a space where political parties share messages about their parties.
Because social media platforms tailer the content we each receive through algorithms it can be difficult to get an idea of what parties are saying to others.
As social media becomes more pervasive it is important to know not just which political party adverts there are but also how much parties are spending.
*This page is in BETA so please let us know of any issues or areas of improvement.
Election Countdown
29 May 2024
