Social Ad Campaigns

Social media plays an increasingly important role, it can be a space where political parties share messages about their parties. Because social media platforms tailor the content we each receive through algorithms it can be difficult to get an idea of what parties are saying to others. As social media becomes more pervasive it is important to know not just which political party adverts there are but also how much parties are spending.

The social media ads page is based on the Ad Observatory ( ) by NYU Cybersecurity for Democracy project. MMA is deeply grateful for their support. The adverts shown on this page are drawn from the Meta and Google public Political Advert API’s. Where figures are shown average ranges are used - for example if the range is 100 - 1000 in spend the average of 500 will be used.

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